Celebs Scale the Paramount+ Mountain in Epic Tremendous Bowl Advertisements

Director Shane—who earlier happy with attempts for Bud Gentle, NAMI and Volkswagen—helmed an ambitious creation that spanned 14 days across 6 various towns.

“Simply because of Covid fears, none of the carbon-primarily based superstars and actors could be together on the set at the same time,” Shane tells Muse. “But there have been upwards of 15 characters in a given scene, and in no way much less than a handful, so we experienced to shoot with motion manage techno cranes and recreate digicam moves about and over and in excess of all over again.”

“I also identified myself idiotically operating from one spot to the subsequent to give the actors an eye line and somebody to study from in genuine time,” he recalls. “The job was truly just one very long demented quadratic equation. But it was these a smart, funny idea that we all put our heads down and went for it.”

Yeah, when DeChambeau utilizes his driver to slice off that Cranky marionette’s frozen arm, it’s difficult not to … snicker? (It can be just a puppet—they can sew the matter back again on!)

But wait around, the craggy, snow-kissed celebration of ViacomCBS enjoyment, sports and information attributes would not conclude there. On video game day, the staff ideas to weave visuals of Paramount Mountain into photographs of Tampa’s Raymond James Stadium for bumpers voiced by Jim Nantz and Tony Romo. (And try to remember, people: Really don’t phone Tony’s Corona Hotline!)


Paramount+ :: Journey to the Peak
Consumer ViacomCBS/Paramount Additionally
Campaign Journey to the Peak

Company Droga5 New York
Co-Main Imaginative Officer Tim Gordon
Co-Main Creative Officer Felix Richter
Government Inventive Director Scott Bell
Group Inventive Director Dan Kelly
Sr. Copywriter Sean Buckhorn
Sr. Copywriter Amy Werblin
Sr. Art Director Gonzalo Navarro
Sr. Artwork Director Erika Kohnen
Executive Producer, Film Jeremy Fox
Assoc. Producer, Movie Hugh Copeland
Business enterprise Affairs Director Dan Simonetti
Celeb Talent Relations Direct & Whitney Vose
Sr. Enterprise Affairs Manager
Expertise Manager Sunny Valencia
Method Director Gabriela Avila
Group Communications Approach Director Samantha Deevy
Communications Tactic Director Kathryn Ruocco
Communications Strategist James Ramseur
Group Details Tactic Director Lily Ng
Govt Team Account Director Giovanni Villamar
Account Director Cara Roberts
Account Supervisor Cole Habersham
Account Manager Danny Rodriguez
Undertaking Manager Danielle Gibbons

Client ViacomCBS/Paramount Furthermore
EVP, Head of Functions & CMO Domenic DiMeglio
SVP, Advertising and marketing Tammy Henault
SVP, Artistic Marketing and advertising Sarah LaBrache
SVP, Model Imaginative Terry Minogue
SVP, Layout Matt Hernandez
Govt Producer Romi Laine
Sr. Inventive Director Jedd Scher
Director, Advertising Operations Andrea Torres
Expertise Producer Robin Reinhardt
VP, Lawful Renat Engel
Director, Human Methods Jill Goerdt

Production Company O Constructive
Director David Shane
DOP Paul Cameron / Jeff Kim
Executive Producer Ralph Laucella / Marc Grill
Line Producer Brady Vant Hull
Line Producer Jason Reda
Output Designer Maia Javan
To start with Assistant Director Greg McCollum
Head of Generation Devon Clark

Editorial Function Editorial
Editor Loaded Orrick
Editor Jono Griffith
Govt Producer Erica Thompson
Head of Creation Alejandra Alarcon
Senior Producer Alison Howlett
Assistant Editors Chris O’Brien, Fatos Marishta, Rain Keene, Adam Buckmaster

Publish Output VFX The Mill
Govt Producer: Heath Raymond
Creative Director/VFX Supervisor: Nathan Kane
Creation Supervisor: Colin Blaney
Associate Producers: Christina Chung, Mia Saunders, Katharine Mulderry

2D Potential customers: Keith Sullivan
Andre Vidal
Blake Druery
Antoine Douadi
Siro Valente
Joe Tang

CG Qualified prospects: Seon Crawford
Christian Peck
Finlay Crowther

Colourist: Mikey Rossiter
Layout: Vivian Kim

2D Staff: Caio Sorrentino
Artur Elson
David Reynolds
Fred Kim
Jiin You
Joseph Yoon
Luke Midgley
Nasser Mandavi
Sebastian Romero
Taner Besen
Ting Jung-Hsu
Ben East
Anuj Bhandari
Dilipan J
Hanuma Hanumath Prasad Kondepi
Mayank Shekhar Tiwari
Mohit Garg
Pradeep Kumar Rawat
Satya Narina

CG Previs: Arsen Arzumanyan

CG Forex: Todd Akita
Ciaran Moloney
Vraja Para
Mahmoud Elragheb
Emre Sumer

CG Matte Painting: Charles Lee
Cedric Menard
Sue Jang
Crystal Samuel
Jiyoung Lee

CG Modeling: Harlan Qiu
Casey Reuter
Alek Vacura
Greg Mawicke
Anil Sarki
Guru Prasad
Kartik Arora
Kiran Prabhu
Sashi Kumar Dakoju
Siva Subramanian
Somesh Tiwari
Sudhir Verma

CG Animation: Samiran Ghosh
Sandeep Kumar Goje
Sukanta Chakraborty

CG Lighting: Jackie Liao
Lauren Shields
Pablo Estrella You
Grace Hwang
Yongho Kim

CG Tracking: Aatish Ranjan
Arpit Gangrade
Ashwani Patel
Verru Ramesh
Dongili Varaprasad

Article Manufacturing for Products Spots Second Boy or girl
Editors Nina Sacharow Taylor, Victor Hermosillo, Steve Nelson
Assistant Editors: Emily Brennan, Andrew Davenport
Senior Post Producer: Sara Mills

Animation for Beavis & Butthead, Dora the Explorer, & Teenage Mutant Ninja Turtles
Titmouse Inc.
Executive Producer Ben Kalina
Govt Producer Chris Prynoski
Govt Producer Shannon Prynoski
Animation Director Matt Taylor
Associate Producers Brendan O’Connor, Lauren Siller
Animators Riley Boydston, Smo
Assistant Animator Kyle Brooks
Compositor Amanda LaMarco

Music Human
EP James Dean Wells
Creative direct(s) Morgan Visconti, Sloan Alexander
Roll Contact: Adam Ruedes del Rio & John Christopher Barnes
Simply call To Adventure: Thomas Keery
Cliffhanger: John Christopher Barnes
Ice Bridge: Thomas Keery
Frostbite: Seth Fruiterman
Sweet Victory: Andrew Bloch

Audio: Heard City
Audio Mixers: Phil Loeb, Evan Mangiamele, Stefano Campello
Assistant Engineers: Catherine Sangiovanni, Ronnie Stapleton, Tom Morris, Seth Brogdon, Bennett Kerr
Taking care of Director/Spouse: Gloria Pitagorsky
Executive Producers: Sasha Awn, Jackie James
Producer: Andi Lewis
Assistant Producer: Nick Duvarney