The secret is out.
Naples could before long boast a five-star Four Seasons vacation resort.
When Four Seasons Accommodations & Resorts has not publicly declared its interest yet, The Athens Team has confirmed it has a letter of intent for the earth-renowned brand name to operate the 5-star resort that will replace the landmark Naples Beach Lodge.
“Four Seasons’ place resort motels and residences are unsurpassed, and we believe this one of a kind locale in Naples warrants nothing at all significantly less,” mentioned Kim Richards, CEO of The Athens Team, in a assertion.
“Though the functioning settlement is continue to in advancement, Four Seasons shares Athens’ vision for making outstanding ordeals for our vacation resort company and people, as effectively as our Naples neighbors,” he stated.
The revelation will come as The Athens Group’s order of the current hotel draws near. The closing on the full 125-acre property, such as the golf class and tennis centre, is set for the close of May.
The developer strategies to replace the current hotel with a more compact, much more upscale vacation resort, and to make what it has described as “best-in-class” residential condos on both sides of Gulf Shore Boulevard, with elevated amenities that will incorporate golfing and tennis.
In an email, Jordanna Gualtieri, an associate vice president for KWT Global, the public relations company for Four Seasons, would only verify that the brand “evaluates various expansion markets close to the environment on a standard basis” and it can be “constantly checking out options in new destinations.”
According to its web site, in 2020 4 Seasons signed agreements for 9 new lodge, resort and residential assignments, despite the problems posed by the coronavirus pandemic, “tying a history for the most new discounts in the company’s 60-yr record.”
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One particular of the more recent assignments 4 Seasons has declared is in Italy’s southern region of Puglia, exactly where the company strategies to develop an all-new resort with sights from Italy’s Adriatic coastline.
Four Seasons has not too long ago expanded its existence in Tokyo and San Francisco, as well as building what it describes as a “amazing return” to Thailand’s money in Bangkok.
“With each and every new assets, our purpose is to create the ideal luxury working experience in that market place by presenting a merchandise of remarkable high quality mixed with unparalleled provider. Every new lodge, resort and residence is a distinctive reflection of its area current market, when also symbolizing the foreseeable future of what 4 Seasons will provide for years to come,” stated Christian Clerc, the brand’s president of world-wide functions, in an update about the company’s advancement options final thirty day period.
Although Four Seasons is anticipated to assistance the residences at the new Naples Seashore Club improvement, The Athens Team has not however verified regardless of whether they’re going to have the identical manufacturer as the vacation resort.
In accordance to its website, Four Seasons entered into branded household offerings more than 35 decades ago — and “nearly 90% of impending openings and pipeline developments incorporate a residential element.”
Four Seasons is 1 of only a several hospitality companies that also functions as a property supervisor for its residential entrepreneurs.
The brand’s desire in Naples arrives as welcome information to group supporters of the redevelopment challenge, first announced again in 2018.
“They can only make improvements to the dynamic of the hospitality sector, as effectively as the community. I see it only as a constructive. I see definitely zero negative to that in anyway,” reported Joe McCabe, vice president of growth at Gulf Coastline Industrial Corp. in Naples.
4 Seasons enters industry with two Ritz-Carlton’s
He stated a Four Seasons vacation resort would go hand-in-hand with latest and planned improvements to the area’s two Ritz-Carlton’s, developed to consider both qualities up a notch, and higher-conclude hoteliers he is talked to in city are not fearful about the new levels of competition.
He likened the predicament to a CVS finding in the vicinity of a Walgreens. Alternatively than cannibalizing each other’s organization, the large-stop resorts can feed off just about every other, making far more financial benefits for the community economic climate, as competing pharmacies do, McCabe said.
“It really is all liable improvement, tailor-made to a better-conclude experience. That’s my feeling,” he mentioned.
Metropolis leaders arrived at for this story see the planned involvement of Four Seasons as great news as well.
Terry Hutchison, the city’s vice mayor, claimed it would be “a pretty fantastic indicator for the Naples group.”
“The Four Seasons brand is a quite nicely-recognised manufacturer globally, a highly regarded model, and a thing I am sure Naples would be proud to have in the neighborhood,” he reported. “When you search at how 4 Seasons has maintained their brand name and the amenities — and the execution of their operations — it’s very little but great.”
He recommended the developer’s efforts to carry on doing work with the community to handle ongoing problems about some of the project’s finer aspects that have yet to be labored out, which includes proposed variations to the golfing system and green house The Athens Team has committed to preserve.
“I assume that these fellas are critical about putting alongside one another a 5-star resort, and a undertaking that will be a star for the town of Naples,” Hutchison stated. “And in all probability the previous remaining situation now, the most significant problem, is the golfing program, and what the result will be, for that piece of house.”
Like Hutchison, fellow Councilman Gary Rate said Naples would be privileged to entice another superior-conclude brand this sort of as 4 Seasons.
“If Four Seasons is the brand, then I consider that is a excellent message to this neighborhood that I imagine we can be very pleased of,” he said. “Having the capability to attract such a fantastic manufacturer, a high quality model.”
When a Four Seasons may well not have as profound of an outcome on tourism and serious estate as the opening of the very first Ritz-Carlton in the Naples location decades in the past, Price stated a 4 Seasons has the potential to attract new notice and new desire from the affluent all over the earth.
“We’re in a distinctive place than we were being when the Ritz arrived below,” he reported.
Though he welcomes the idea of owning a Four Seasons in Naples, Rate explained a single of his biggest problems is how to “preserve the charm of what the home has meant to the community over the a long time,” and to retain it “inclusive” so people can continue to appreciate its golfing course and other facilities at a realistic rate.
“It truly is a personal property and I consider at times we shed sight of that, but I believe Athens’ intent has always been to make it excellent neighbors and make it element of this neighborhood,” he mentioned. “I don’t know that 4 Seasons takes absent from that. Which is surely a great model.”
However, Price tag mentioned he wonders how the all round job will suit into the material of the group.
“I just you should not know,” he stated. “I never know if anybody knows.”